Blog

Posted by bansipathak | 02 January 2018
A Beginners guide to Google Analytics

If you run a website or blog and haven’t heard of Google Analytics, then prepare yourself for a whole new world of possibilities! Google Analytics carries on the company’s proud tradition of providing best-in-class tools for web designers and developers and giving those users the guidance they need in order to maximize their potential. If Google Analytics...

Digital Marketing for Real Estate Business - DigitOxigen
Posted by bansipathak | 18 January 2018
A comprehensive guide to digital marketing for real estate businesses/developers

Real estate business has touched skies like never before. Even with periodic ups and downs in real estate demand and supply, it is one of the most looked upon industry. Real estate in India is still the second largest employer after agriculture and is slated to grow at 30 per cent over the next decade....

Posted by bansipathak | 02 January 2018
A Comprehensive Guide to Facebook Advertising

One of the top questions that are asked when discussing Facebook advertising is, How much does it cost? Unfortunately, there is really no answer, one size doesn't fit all! But all is not lost! There are two things that can be said definitively about the cost of Facebook advertising. The results of a fully optimized...

Posted by bansipathak | 02 January 2018
A comprehensive guide to Paid Marketing

Growing your business through online advertising has never been easier. That said, there’s a lot of information to get your head around, and for newcomers to online advertising, it can be a little intimidating to say the least. Every online advertising platform has its own strengths and weaknesses, and there are dozens of ad formats,...

Posted by bansipathak | 02 January 2018
Funnel Marketing – A Comprehensive Guide

You undoubtedly want visitors on your website to take certain actions. Maybe you want them to make a purchase, sign up, or fill out a form. When someone does something you want them to do, it’s known as a conversion. The visitor converts from browsing to taking the action you want them to take. A...

Posted by bansipathak | 02 January 2018
Small Business’ Guide to Digital Marketing

Marketers tend to love talking about the big, high budget campaigns. People writing up case studies are naturally drawn to big brands with big budgets, as they have the capacity to produce the 'flashiest' campaigns and assets. But investment in marketing for startups and smaller businesses is more important by volume, even though in each the budget...

Posted by bansipathak | 02 January 2018
Social Media Marketing – A comprehensive guide

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of...